Belli
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.belli.ai

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Company

Cargo people building cargo software

Belli is an AI-native cargo management system for airlines, built by a team that came out of airline cargo itself: cargo control, revenue management, ground handling and airline IT. 35 of us, across 3 teams, working on 6 airlines.

Our story

Cargo runs on systems that were old when the people using them started. The team behind Belli spent years working inside those systems, booking freight, pricing it, chasing it through warehouses and reconciling it afterwards. Then they built the system they wanted instead.

That background shapes what the software assumes. It also shapes how we implement: our team works on-site alongside cargo operations during onboarding. Belli is venture-backed, cloud-native and API-first by construction, so it connects to the GSSAs, handlers, forwarders and customs authorities an airline already deals with.

Get in touch

One address, read by people who have run cargo. Tell us which part of your operation hurts and we will show you that part of the system rather than a generic tour.