Work where the cargo moves

We build cargo software for airlines. You do not need to know anything about aviation or software when you start, because we teach you both. What we cannot teach is wanting to be in a warehouse at three in the morning while a flight closes.

Apply See open roles

People

Countries we work from

Airlines on the system

Teams

The unglamorous part

Most software companies selling to airlines never see one. We spend a lot of time in cargo warehouses and at airports, which are hot, loud places where nothing waits for a deploy. That is where you find out what the software gets wrong.

It also means the job spills past its title. Our first goal is an airline that is happy with us and sometimes that has nothing to do with software: one associate rewrote the macros in a customer's spreadsheet and Jeff has redone a cargo manager's slides the night before they presented to their boss.

Belli and airline staff in high-visibility vests beside a stack of pallets in a cargo warehouse

A training session for airline ground staff at rows of terminals

Three ways in

The work is different enough in each that they each get their own page.

Associate programmeSingaporeHalf your time on what you want to do after you graduate, half on product engineering. Three months from a classroom to sitting in front of an airline.Read more ›

OperationsPhilippinesKeep airlines running on the system: warehouses, ramps and control rooms, plus the training that gets ground staff onto it.Read more ›

EngineeringRemote, Indonesia and MalaysiaGo and PostgreSQL on the back end, Next.js and React Native on the front. You start part-time so both sides can see how the other works.Read more ›

Open roles

All of them need fluent English, because the team spans four countries and works in it all day. Everything else on a posting is a starting point rather than a filter.

Apply

Associate programme

Associate Product Engineer

Singapore or Malaysia · Full-time or part-time, on-site

Apply

Must have: Tech-savvy
Nice to have: Excel, Figma, Lovable, PostHog, Python, n8n, v0
Start: Rolling

What this team does ›

Operations

Operations Associate

Philippines · Full-time, on-site with remote at the start

Apply

Must have: Tech-savvy
Nice to have: Claude, Excel, Python, n8n, v0
Start: Rolling

What this team does ›

Engineering

Backend Engineer

Indonesia or Malaysia · Full-time or part-time, remote

Apply

Must have: GoPostgreSQL
Nice to have: GORM, WebSocket
Start: Rolling

What this team does ›

Frontend Engineer

Indonesia or Malaysia · Full-time or part-time, remote

Apply

Must have: Next.jsTypeScript
Nice to have: React, Tailwind
Start: Rolling

What this team does ›

Mobile Engineer

Indonesia or Malaysia · Full-time or part-time, remote

Apply

Must have: React Native
Nice to have: Expo, Flutter, SQLite
Start: Rolling

What this team does ›

Nothing here that fits? Write anyway, to careers@belli.ai. We are always open to strong people and the roles above are only the ones we have written down.

Why people stay

Paid for performance, not tenureWe value agency over experience. What you earn stays proportional to the quality of your work and you decide how far you want to take it.

A steeper learning curveTeaching is most of the job here: onboarding people, picking up new tools, learning what breaks for a customer and then showing them how to fix it. Jeff and Alex have both built companies and mentored people into their first technical roles.

Your work is yoursThe team is spread across four countries, so nobody can hover. You get a real area of ownership and the autonomy that has to come with it.

Three reasons not to join Belli

We would rather you found this out here than in month two.

You have never got in troubleWe think in first principles, not in how it has always been done. We question assumptions like “airlines will not change their cargo software” and then go and prove them wrong. Inside our old companies we were the ones asking why a thing was done that way, which tends to ruffle the feathers of old-school thinkers. If you have never been the one to challenge the status quo, this is probably not the place for you.

You want work-life balanceCargo gets booked late, often 24 hours before departure, so an airline's problem is our problem the same day. We will do anything to make an airline's experience with us better than the alternative. If you are looking for work-life balance, this is definitely not the place for you.

You resist changeEveryone who joins has a track record of changing something at team or company level. We keep moving to better data platforms, better uses of AI and better ways of running things. We are also extremely organised: most people here can reel off five to ten productivity habits they rely on.

Where the work happens

Singapore: Headquarters, the associate programme and part of the product team. We work out of a co-working space and out of customer offices, usually in the building one or two days a week.
Malaysia: Product and the airline rollouts that run out of Kuala Lumpur.
Indonesia: Engineering, remote.
Philippines: Operations.

People here come from more than a dozen countries and most of them travel. Where depends on which airline needs someone: Kuala Lumpur, Jakarta, Abu Dhabi and Bangkok come up most often. One former associate worked with airlines in Morocco, Panama, Peru, Spain, Latvia and the Philippines inside a single programme.

A briefing room at an airline, with the team presenting to staff working at laptops

The Belli team on a boat in front of the Singapore skyline at night

Who you would be joining

Our story ›

Belli is venture-backed and was founded by the people who ran the cargo technology team at AirAsia. Jeff Pan was Chief Product Officer of AirAsia's cargo business while its revenue grew from $50m to $220m in five years. He built the aviation logistics platform for SpaceX and the API connectivity for Booking.com, worked in aviation and logistics at McKinsey and has built and sold three companies. Alex Khor was a product manager on the same cargo business, a business analyst at Accenture and chief of staff at an edtech startup and studied molecular biology.

We won the Vercel AI Accelerator in San Francisco and the startup pitch competition at FutureTravel in Barcelona. Jeff gave the closing keynote on applications of AI in air cargo at the IATA World Cargo Symposium in Hong Kong, to a room of two thousand airline executives.

“We love empty space on airplanes that can be capitalized on. So the inspiring thing for me was applying AI to specific verticals that require expertise, that require a dedicated design, that require that you understand the customer and the audience. It just fits right in.”
Guillermo Rauch, CEO of Vercel, on selecting Belli for the Vercel AI Accelerator

Where people go afterwards

Not everyone stays and the ones who leave tend to land well. Former team members who came to us from other startups have gone on to:

Goldman Sachs
Amazon
Citibank
Expedia
Zoom
American Express
LINE
Xendit

How we hire

Three conversations, then an answer inside two weeks. The details differ by team, so each page states its own.

Personal fit15 to 30 minutes

Your motivation and some situational questions. This one is about whether the way we work suits you.

Technical30 minutes

With someone from the team you would join, held in English wherever they happen to sit.

Founder30 to 60 minutes

Jeff or Alex, going through what is next on the roadmap and where your skills would land on it.

The one thing to prepare

Be ready to share your screen and walk us through the project you are most proud of. If it is something current and sensitive, make a copy and randomise the names and numbers first. There is nothing else to prepare. We use Google Meet, so test your microphone beforehand.

Tell us what you would want to own

Write to careers@belli.ai. Tell us what you have built and what you would want to work on. A CV is welcome but a link to something you made is worth more.

Meet the team Apply